Have your attempts at video marketing failed in the past? Maybe it is a new topic for you. No matter which, you are sure to benefit from tried-and-true advice that will help you succeed. Continue on so you can find advice that will help you when you’re trying to start in video marketing.
Keep your marketing videos short and sweet. Most folks lack the ability to focus for long periods, so you need to give them what they’re looking for in a concise manner. Try breaking up longer videos into several segments so that people can come back to it more easily.
When you produce video marketing content, do not get stuck on the production value of your content. Just because you have a higher production video, does not mean the impact on your bottom line will be greater. Even large companies like Dell made tons of money by having individual employees produce simple demos.
There should be a screen grab of your website within your video. This lets viewers become a little more familiar with it. How-to videos also could benefit from website screenshots. Save screenshots from your computer, and use editing software to compile them into your video.
People online today have short attention spans. That’s why the first few seconds are so important. Have a ‘hook’ that will draw people in and entice them to watch more.
You do not necessarily need strong production values in order to have an effective video. You don’t need professional equipment; just keep focus and balance in your shots. A fancy script is not really necessary either, nor are boatloads of confidence required. Just talk to the camera and be calm. Perhaps you don’t need to do so, however. For example, you can use PowerPoint presentation or screen captures for your videos.
With any video that you make, it is important to have your viewers respond in some way. This is generally known as a “call to action”. If you have a newsletter and you want people to receive it, ask them to opt-in to the mailing list discussed in your video. It needs to stay simple, however.
You now have a wider base of knowledge about video marketing. If you feel good about this, go forward and get your name out there. The sky is the limit, so get started today!