When you consider what sort of mobile marketing plan would work best, there are probably a million things whirling around in your head. Read on to explore ways to use mobile technologies to your marketing advantage.
Build a good database. Refrain mindlessly adding phone numbers in your marketing database. The reason is you must have their permission before you begin doing this. This can often be achieved by having individuals fill out online forms, or even using advanced text features to relay consent.
Don’t ever text message customers for no good reason. When you message your customers, be sure that you have something important to tell them. Nothing will crash your marketing campaign faster than annoying your customers with random things. Customers are looking to get information, not some funny texts they expect to get from a friend.
Have QR codes on your printed ads for the more tech-savvy consumers. Anyone with a smart phone can scan this code and access your website. Print the QR codes on brochures, posters, catalogs and business cards. The QR code provides additional information to people that are interested in your business.
The key to mobile marketing is to keep your message short and to the point. Attention spans are short, so use a short message which includes your company’s name.
You must learn to say a lot with just a little when you are building your mobile content. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Mobile marketing demands short, concise, and direct messages to consumers.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For an unbiased opinion, you may want to consider paying someone to help you test each aspect.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. If you have a mobile presence, it should be a way to stay in contact with current home based clients. It is unwise to build an entire enterprise solely on a mobile platform.
Now you can see how, even with a multitude of mobile marketing methods, they all share some fundamental features. These variations are primarily in the language used and their technological applications. Do some research to help choose the techniques which work best for you and your business.