Many companies will engage in marketing via email campaigns and totally ignore the basic steps to doing it right. There are steps you can take to make sure you are handling your marketing professionally. Continue on for some great marketing via email tips on proper etiquette.
Don’t send spam emails promoting your products. If you send emails to those who never signed up for them, they are likely to report your messages as spam. This not only hurts your reputation, but ISPs could end up blocking your emails if a lot of people complain about your unwanted emails.
Make every effort to strike a personal tone in your emails. As in many businesses, people like a personal touch. They will do business with a person they feel friendly toward. One way to reach out to your reader would be to include the reason they are receiving the email, if available.
Don’t bombard customers with a message that says “Buy Now!” [REMOVE] When you send out too many emails, customers will regard them as spam, and will be less likely to make a purchase from you. Instead, focus on building a solid relationships through informative or useful content your readers will enjoy. They will like this and will likely purchase from you.
Try different email formats until you find what works best for you and your readers. To make sure it gets the most attention, important information should always be in the top portion of your emails. Try out different approaches to see what gives you the best reaction. When you find your formula for success, stick with it. Your customers will know what’s expected from both ends, as well as where to look when seeking out more information.
Keep your branding consistent at all times. Your emails should all feature the same colors and company logo. Use a clear and legible font style. People will eventually recognize your layout and know right away that you are the sender. Familiarity is extremely important in any business, especially marketing with email.
You should always ask for permission before you add someone to your mailing list. Unwanted emails qualify as spams and most people will simply ignore these emails. You might also discover you are violating your ISP policy when you send emails to people who did not want to receive them in the first place.
As evidenced above, proper marketing protocol is an important practice. You will lose customers if you don’t use common courtesy. Use this advice to avoid annoying your happy customers.