If you think that e-mail marketing is so 1998, think again. Other marketing methods have appeared and taken over email marketing. Fresh approaches and new twists on the standard forms of email marketing are being invented every day. Read on for tips on how you can use marketing with email to grow your business.
Only send messages to those you know and those who have signed up. If you mail those that are not familiar with you, your emails will be taken as spam. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. They may just delete your message; what a waste of time!
Include special promotions only in your email promoting, like coupons or discount codes. This will tell your customers that they are special, you care about their business and that you want to reward them for staying loyal by signing up for your opt-in list. This will even nudge them towards letting their friends see the emails through forwarding. Additionally, having a referral rewards program will help you grow your customer and email base.
Utilize A/B testing to determine the most effective type of subject line. For a single email, split your mailing list in half randomly, with each half receiving messages that have different subjects. This way, you can see which kinds of wording are successful at garnering a response and which kinds of wording fail to do so.
Ask permission before sending emails to customers. Most people are inclined to ignore or delete messages from unknown senders and your efforts will be wasted. Violating your ISP or web host’s policies can lead to major catastrophe.
Using a double opt in strategy for your email marketing strategy is the best way to see if your customer is truly interested. While it may seem cumbersome, it solidifies their interest in your emails, and will prevent any issues with spam issues and complaints.
As you’ve seen, e-mail marketing has a lot of life remaining. By taking these ideas to heart and staying current on news methods of email promoting, you can make sure that such campaigns produce solid results well into the future.