In the world of mobile marketing, there are plenty of great resources available to both new and experienced marketing alike. There are many websites, programs, e-guides, books, videos, and other resources available. This set of tips contains some of the best advice for helping a good marketer become a great marketer.
It pays to have a dedicated short code. While the price is higher, it can help your brand stay protected. This will also improve your legal coverage if needed.
Spice up your mobile marketing campaigns with interactive elements, such as trivia games or quizzes. Research has shown that many people will answer back if a fun quiz is sent to their mobile phone. You can use the quiz program to gather feedback and options on your products from your customer, while providing entertainment to them.
Your home base is the main element of your campaign. Use your mobile presence to increase traffic to your home base and to keep in contact with current customers. Your business shouldn’t be based solely on a mobile platform.
Tailor your rewards to your audience. If your messages have value, then people will be happy to receive them. If your messages are being targeted towards business owners, you might want to submit vouchers or coupons to nice eateries. If your audience is the middle class family, you would want to send something that is family related.
Make your mobile marketing efforts interesting and fun, something someone would want to do. Your mobile website should feature mobile-relevant material, designed to draw readers and integrated for participation with the rest of the site. If people can do more than just passively read your content, they are more likely to buy.
Limit the number of offers that you send. Studies show that the highest redemption rates result from offers that were sent between one time a week and two to three times in a given month. Make your offer intriguing, and make your recipient think they will be missing out on something if they don’t take the offer. If your customers know you’ll make another offer in a few days, they’ll just put off their purchase.
The suggestions given here have hopefully given you a basic understanding of how to utilize mobile marketing. You will need to have a lot of knowledge, and know what to do with it. You can change your plans to find the right strategy for you.