There are a wide variety of mobile marketing strategies available so you might be wondering where the the best place to start is. Here are some tips to help you on your way to mobile marketing success.
Every printed ad you publish should include a QR code for those with smartphones. If your customer has a smartphone, they can use these codes to unlock special content or deals. Examples of printed materials where the QR codes should be placed include: posters, business cards, flyers, brochures and catalogs. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
Mobile content should be easy to read and to the point for the success of your campaign. Your message must come across loud and clear to your customers. This allows them to understand, relate to and absorb it much faster.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. For an unbiased opinion, you could pay a tester.
Be sensitive to customers sleeping hours when sending out text notifications. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
If your business is conducting mobile marketing, you need to be familiar with the design and functionality of as many different mobile devices as possible. This will help you in creating successful sites, messages and other mobile marketing efforts. Start by getting different mobile phones and experimenting with them.
If you want maximum effect from your ads, try and make them go viral. They just might pass it on to their friends and greatly increase your mobile marketing reach.
Apps are not difficult to create. Your customers would love to receive a free app; why not build your own? You could offer apps specific to your business to better promote your company via mobile marketing. There are many exciting, engaging features available for your use.
Though a variety of mobile marketing strategies exist, many are similar at their core. They differ based on their technology and application. The best way to choose the right one for you is to do a little research, and find one that works for your business and budget.