Only send emails to customers who ask for them. You’ll drive away repeat business if you inundate your customers with emails they didn’t sign up for. Here are some ideas to help you make sure that you only send emails to the people who want to receive it.
Do not send marketing emails to those who have not requested them. Sending out unwanted marketing emails to individuals who don’t want them will get your email promoting messages marked as spam. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
Do not send out unsolicited email messages. Otherwise, you risk being known as a spammer. They will question whether they know who you are and if what you are offering matters to them. This ambiguity can lead to a deletion of the email, which is a loss of both the customer and time.
Make use of A/B testing for variations on your subject lines. Take one email and choose two different subject lines for that email. Split your mailing list into two groups and send each group the email but with the different subject line. You will learn which subject lines have the best open rates and which ones people ignore.
Test your email layouts. Be sure to always include any important information near the top of the emails. You should also test out different formats and determine which format your readers respond to the most. When you find your formula for success, stick with it. This consistency will make it easy for customers to know where to locate your information and maneuver through your emails quicker.
Understand that the ultimate goal of an email marketing campaign is to generate more sales. Every email you send should bring your readers one step closer to making a purchase. You can achieve this by using your messages to inform subscribers about new products, to tout the benefits of existing products, or to promote special offers or other incentives.
As you can see, it is extremely vital when sending out emails that the people who receive them have chosen this option. Bothering customers with unwanted email will only result in complaints and lost business. Make use of this article’s suggestions, and start experiencing the great benefits available through a savvy email promoting campaign.