E-mail marketing is not hard to do, but it does feature certain conventions and standards that business owners should familiarize themselves with before they get started. There are certain best practices that business owners can use to stay professional and get customers excited about receiving email from their businesses. Keep reading for some useful tips on the proper etiquette for email marketing.
Be sure that you’re not sending out marketing emails that are unsolicited. Your emails could be flagged as spam if they are sent to customers that didn’t want to receive them. This not only negatively impacts your reputation with your customer, it puts your business at risk of being blocked by your ISP for being in violation of their spam policies.
Know who your audience is. Why would your readers want to sign up for your email list? Once you have the answer, use it to your advantage. You should imbed a subscribe link within your email. If your customers are forwarding your emails to friends, these friends may be intrigued by your offerings as well. You can use this method to make your list grow organically.
Always proofread emails that you send. Be certain that your newsletters and emails contain no errors. Before sending out your email, test the layout in a few different email clients to be sure it can be read the way you would like it to be read. Test links that you include in your email to be sure they are working.
Make sure that email formats are tested. Your email should be like a funnel, with the most important items at the top and the least important items at the bottom. But you should try different formats to see which one gives you the most responses. When you determine what works, continually use it. This will help build consistency into your email marketing; your subscribers will be familiar with your style and more apt to open your email, as it is something they trust.
Try to stay consistent. Make sure to be consistent with your colors and branding in your emails. The font you select should be easy to read. Soon, your readers will recognize the emails you send out and look forward to reading them. When your customers are familiar with your emails, it makes the marketing more effective.
As this article has shown, it’s key for email marketing companies to follow proper etiquette. Customers who feel like you didn’t treat them right will quickly unsubscribe from your list. Use what you’ve learned to cultivate an email list full of happy customers.