Social media is a new and exciting way to market your business online, gaining new customers and retaining loyal ones. Since social media remains young, you still have the opportunity to establish a strong presence for yourself, should you choose to jump in soon. Read on to find some simple ways to use social media for the benefit of your company.
Marketing companies specialized in social media are not always a good solution. Many of these companies run fraudulent operations to scam inexperienced Internet marketing business owners. They will create fake social media accounts using automated bots, proxy servers and even websites like Mechanical Turk. Your money will have been wasted sending you marketing message to accounts no one will ever see.
Place a social media widget on your website for great results in social media marketing. Add a widget to your site that followers can use to easily share your content. Also, having a widget on the site allows your readers to vote or retweet your content, rather than having a stranger do it on another site.
If you’re using social media marketing as a strategy, make sure you answer questions and comment when other users comment. Be sure to check for comments and questions at least once a day. They’re easy to miss, so you have to be vigilant.
Try interacting with your customers as much as possible. Find out if they have any blogs or popular threads online and post whenever you can generate appropriate and engaging comments. However, don’t jump into someone else’s personal conversation. You should only enter into communication if they’re directly discussing a topic relative to the services or products you offer.
Take advantage of Twitter-related applications, including Twellow and Tweepi. Using these tools will help make automated updates and can lead you directly to the customers with the demographics you’re looking for. The more adept you become at using these types of tools, the larger your audience is going to be.
You can use social media to market, just like you market in other ways. Make sure you stay ahead of your competitors by implementing the tips you’ve been given, so you can maximize the benefits your business receives from your social media marketing campaign.