It’s important to make sure that the people receiving your emails actually want to be receiving them. The quickest way to lose customers is by sending them email that they do not want to receive. The article below has some helpful tips to help you grow your list.
Do not send emails that were unsolicited. If you send emails that are unsolicited, people will think you are a spammer. This hurts your reputation, but even worse, your IP may be blocked by some ISPs.
When developing an e-mail marketing plan, make sure that every customer on your email list has voluntarily “opted in” to be on that list and provided you with an email address for that specific reason. If you do not do this, you will be accused of sending spam, and it may cause you to lose some customers.
Every email should contain one clear message. You want to keep your customers from being bombarded with content in your emails, but you also don’t want to make them too simple and boring. Focus on one topic per email and go straight to the point. Your readers will like your brief and to the point newsletter, which isn’t burdened by tons of unwanted information.
Use lots of different resources to learn about marketing through emails. You can read books at the library, check out blogs and join forums. Also, attend as many classes and workshops as you can find locally.
Test out different subject lines with the A/B testing method. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. Doing so will help you determine which type of subject line helps get your emails opened, and which kind will get them deleted.
Try different email formats until you find what works best for you and your readers. The most urgent information and the newest offers should generally appear near the top of the message. Vary email formats regularly to determine which ones generate the most sales. Stick with what works. This will ensure your customers will know what they are getting from your emails and where to go when they need more information.
The number one rule when it comes to e-mail marketing is that you must only send emails to people who have asked for them. If you are sending out email communications to people who don’t want them, they will think you are a spammer, and that is a sure-fire way to lose lots of business. Use this advice so that your email marketing campaign will be as effective as possible.