Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Build a good database. You should not however, add phone numbers to the database without authorization of the owner. Make sure you get your customers’ permission before you add anything. To obtain permission, you can create a form for downloading or a process through which users respond to a text message.
Don’t ever message customers without a reason. Always ensure that what you are saying is relevant. Some mobile marketing campaigns actually failed when their business began to text random things to their customers. Readers can get random entertainment from their friends. They prefer to receive quality content from businesses.
It is important to get right to the point in your mobile marketing efforts. Keep your offers brief and simple to understand. Make your message known in a manner that will be taken in by your customer quickly.
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. Always ask if a move makes sense for your business.
A time tested and proven method to get a leg up on competitors is to be mindful of what they are doing. It is important that you are different than competitors.
Your mobile platform should have a concrete home base. Your mobile presence is dependent upon driving your customers to that base, or keeping contact with those who are already in contact with you. Do not rely on the mobile campaign alone; develop and design your home base for your customers.
Mobile marketing invites a world of possibilities, but when used improperly, it can quickly become an irritant. Take a measured approach following some of the tips presented here. Learn all you can, especially if you are a novice. New customers and new business will be the likely result of your efforts.