Are you tired of traditional marketing methods? Not surprising, especially if you are constantly looking to reach your customers with relevant tactics. Do you know what video marketing is? If it hasn’t, you may want to give it some thought. It’s an excellent way to reach your audience. The following are some terrific video marketing tricks that can help get you going.
Keep your marketing videos short and sweet. No one wants to wait for you to spill the beans. If you believe that you are going to need some extra time to explain a feature of your product, then consider creating several videos to do this rather than one. This helps people be able to digest the information you’re presenting them better.
Keep your videos relatively short: no more than 10 or 20 minutes. If you are taping a demo of your product, do it in 20 minutes or less. If you are only advertising a special, keep your video to no longer than 10 minutes.
Don’t spend to much time worrying about production value when it comes to generating video marketing content. High production values don’t necessarily translate to good returns. Take a page from the playbook of major corporations like General Mills, Dell and Apple, which have enjoyed success simply by offering basic, no-frills videos.
If your customers have a hard time using your product, make a video explaining how to do so. This helps you teach customers how to use your products correctly while showing potential customers how well your products work.
Motivate team workers to help you in your video marketing. Find someone who is comfortable in front of a camera, smiles a lot, dresses well and talks clearly. You should not hesitate to feature more than one employee or colleague in your videos.
Get viewers to take action when viewing your videos. This is a “call-to-action” tactic. You can ask your viewers to click a link to an opt-in mailing list form, for instance. For this to work, you must make it easy for your viewers.
The more you understand about video marketing the further you can take it. You can add more customers to your list by using video marketing techniques. You will gain more customers and increase business.