You should understand the right way to market your company through email. Eluding junk mail filters and making sure your messages are actually read are critical tasks, but are there ways to enhance the effectiveness of your communications? Here is some advice and information on how you can use email promoting to make your business more successful.
Utilize A/B testing to determine the most effective type of subject line. Split the mailing list in half. Use a different subject line for each half of the list, while keeping the rest of the email the same. This gives you the information you need to figure out which subjects work and which don’t.
Try to stay consistent. All of your emails should employ the same color scheme and feature the same logo. Use a clear and legible font style. Soon, your readers will recognize the emails you send out and look forward to reading them. Like most other fields of commerce, marketing via email relies heavily on building a bond of familiarity between customer and merchant.
Make sure to get permission before emailing any client or customer. People consider emails that they didn’t sign up for as spam so they generally just throw these messages away and don’t bother reading them. You are also taking the risk of being reported as a spammer, and violating the policies implemented by your ISP, resulting in your address being blacklisted.
Minimize your use of graphics in your emails to customers. Some email readers block graphics by default and if you are relying on graphics to get your message across, some readers won’t get that message. Besides that, spam filters are more apt to sort your emails as junk mail if they contain lots of graphics.
Branding is a concept that you must incorporate into even your email marketing messages. For that reason, you should take the time to design a template that allows you to incorporate your company logo, colors and any special fonts also featured on your site or other marketing materials. This will allow people to recognize your emails more easily.
Remember these tips so you can make your marketing campaign the best possible. Whether you integrate them into an existing campaign or start a new one, you’ll find that your reputation and profits increase greatly.