Don’t be fooled; effective e-mail marketing is still very much alive and well. E-mail marketing is almost as old as email itself, but it is still a vital method. New strategies keep popping up that help marketing emails seem fresh yet effective. Read on to find some helpful hints to get your campaign off the ground.
Only use marketing with email to target people who have give you permission to contact them. Most people treat email from unknown parties as spam. They won’t know who you are, and they won’t care what you’re selling. It’s likely that they’ll just delete your email, which simply wasted your precious time.
Try out more than one email format. Make sure that the information that’s very important is at the top, as well as new offers. However, it is important to experiment with different formats to see which ones are most effective. When you have a layout that is very effective, stick with it. This will help build consistency into your marketing with email; your subscribers will be familiar with your style and more apt to open your email, as it is something they trust.
Be consistent with your email layouts. Ensure that you’re always utilizing the same colors and logo of the company within your email. See to it that the font you’re using is readable. Once you have sent a few emails, your recipients will be able to immediately recognize them, and will start to take notice. Familiarity cannot be underestimated when developing a business strategy.
Do not send emails to random addresses or people who have not authorized you to do so. Very often individuals consider unsolicited emails as junk mail and do not open them. It also puts you at risk of being in violation of the policies of both your ISP and your email provider if you are flagged as being a spammer.
The value of marketing with email is alive and well, as you have seen. If you implement the strategies from this article into your e-mail marketing campaign and keep your eyes open for other ways to improve your marketing efforts, you may enjoy many more years of life from this simple way of reaching customers.