It is tricky to understand mobile marketing and creating a plan to use it wisely is also a sticky situation. There are a lot of codes, formats and techniques that you will need to decipher and choose from when you are attempting mobile marketing. Here are guidelines that can help you to create an effective mobile marketing plan.
Begin your efforts with the acquisition of phone numbers for your database. Refrain mindlessly adding phone numbers in your marketing database. However, you must first obtain permission from your mobile users. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Do not send pointless messages to your customers. Always ensure that what you are saying is relevant. Nothing will sink a business faster than random, bothersome messages. They want useful, relevant messages, not lighthearted banter as if you were their goofy friend.
Have QR codes on your printed ads for the more tech-savvy consumers. Anyone who has a smart phone can use the QR code to access your site or coupons. Your brochures, business cards and catalogs should all have QR codes printed on them. Someone may want to know more about your products, but can’t easily remember your website; QR codes solve this problem.
You must learn to say a lot with just a little when you are building your mobile content. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. Get your point across in as few characters as possible to be successful.
Get some of your friends to help test your emails, site, ads, and other aspects of your campaign. If you can, hire a professional to test and improve your campaign.
Craft a mission statement more for your purpose than anything if you want to stay on track in social mobile marketing. This will make it easier to stay focused.
Avoid sending texts to consumers in the early morning or late evening. As much as a customer likes your product or service, and no matter how exciting the promotion is, they are not likely to be pleased by a late night or early morning text message.
Mobile marketing is very important and you should know all the ins and outs. With this you know what fits your own personal business needs, it makes things easier for you. These are tips you can start with.