Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Do not contact your customers just for the sake of contact. If you contact your customers, make sure you are contacting them with a purpose. Nothing will sink a business faster than random, bothersome messages. Send content that you would want to receive yourself, something that is of benefit to the recipient.
Putting a QR code on your print ads can help you appeal to tech savvy customers. QR codes are a good way to get people that have smart phones to visit your site. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. A customer may be genuinely interested in your product or service, and a QR code ensures that they can instantly learn more about your company.
On your site in particular, you need to learn to say more with less in your mobile content. Mobile websites do not have that large of a display to work with as you do with a computer, therefore you have to focus on higher quality with less space. Mobile marketing requires you to stick rigidly to the focus of the topic in a concise, yet thorough, manner.
Paying an expert to do the job is the best thing to do if you want your site properly optimized for mobile use. Building an effective mobile website is a specialized task, considerably different from normal web design. Outsource this to qualified candidates if you want things to go smoothly.
Mobile marketing gives you instant access to a large audience, but you should never abuse the privilege. Utilize the tips in this article carefully and thoughtfully, particularly if you are inexperienced with mobile marketing. This approach will help you to gain new customers.