When it comes time for you to start your mobile marketing plan, you may wonder where to begin, as there are so many things to consider when trying to promote your business. The following tips will bring mobile marketing into perspective and help you choose a viable strategy.
Whenever you are holding an important online sale or promotional event, send a text message to all of the customers on your mobile marketing list reminding them of the occasion a few hours before it starts, as long as this time does not fall too late in the evening or too early in the morning. This way your customers won’t forget to check out your products.
You can grow your profits by using mobile marketing. There are more and more consumers who are using their cell phones to surf the web, shop online, download apps and access social sites. Both of these serve as excellent mediums for marketing your business. Be visible to your target market.
Avoid texting your customers during odd hours, such as early mornings or late nights. These customers are more likely to be upset with you, than excited about the promotion.
It is important to have your own dedicated short code. It may cost more, but it will reflect well on your company’s brand. A certain amount of legal coverage comes with it as well.
Make your mobile marketing campaign a two-way street. Give the customers receiving your messages a way to send you feedback so that you can connect with them and improve your services. Even if the feedback is negative, it can be used to enhance your mobile marketing tactics.
Never randomly message your customers. When you message your customers, be sure that you have something important to tell them. Nothing will sink a business faster than random, bothersome messages. Customers want information, not funny texts that they would normally get from a lose friend.
Test your mobile marketing campaigns on every platform your readers will be using to view them. Your mobile marketing campaign should be usable on many platforms such as iPhone or Blackberry. Instead of creating a message for each platform, make sure your ad is simple enough to work on any platform. The KISS principle shows up strong in mobile marketing.
Although there are a lot of different mobile marketing techniques, they all share a few things in common. The difference is their approach to technology and application. The most important thing for you to do is evaluate your situation and your needs correctly and choose the right mobile marketing strategy for your business’s situation.