Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Begin by developing an appropriate database. Do not just add random cell phone numbers when you are constructing a mobile marketing database. Having cell phone numbers requires that you have the person’s permission first. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
You need to have a home base if you are developing a mobile platform that will stand alone. Your mobile presence should be about driving people to the home base, or keeping in touch with people who already visit your home base. Your business should not rely on a mobile platform alone.
A customer base typically remains the same unless market factors prompt a change. However, this doesn’t always apply to mobile customers. Many dynamics outside the realm of your particular market can cause fluctuations in this customer base. Technology can be a main factor in customer choice. Keep up with changes to stay competitive.
Make sure your first campaign is successful before you start a new mobile marketing campaign. In this context, you want to measure success by the longevity of your campaign and not necessarily the sales numbers. To build a plan you will want to look far into the future.
When you actually speak to people via phone calls or text, remember that they are “people” and deserve to be treated well. Do what you need to accordingly.
The best mobile marketers out there take things a progressive step at a time, continuing to climb the mobile ladder. You should too. Start with text marketing, then video marketing and finally go for mobile social media marketing. Use all available resources to improve your approach.
Mobile marketing can be extremely effective, but if it is used improperly it will simply irritate people. Create an effective mobile marketing strategy with the tips you just read, especially if you’re inexperienced with this field. This approach will help you to gain new customers.