Getting started in mobile marketing can seem daunting because there are so many options available to you. Here are some tips to help you on your way to mobile marketing success.
If you make it easy to share your mobile marketing, your clients probably will. Before you send out your promotion, make certain that it will be easy to forward. To give them a little encouragement to forward it, offer an incentive to the one who receives the ad.
Make yourself a mission statement that is more about what your purpose is more than anything else to be successful in mobile marketing. Adhering to your principles will help you to keep on the straight and narrow.
Be simple yet clear and defined. Make sure you keep your number of clicks at a minimum to increase your success and keep your process simple. Mobile keypads are extremely tiny and can become very frustrating to use. This means that the campaign should be very minimal.
If you decide to incorporate SMS messaging as part of your mobile marketing campaign, you should clearly state how frequently messages will be sent when customers opt-in, and have an easy way to opt-out. Text messages can become annoying due to notifications. A recipient may regard it as invasive and pushy. Make your customers aware that they can opt-in to receive your SMS and be responsible for the maximum number of messages you will transmit each month. This honesty will go a long way to building trust in your brand.
Use a variety of online media to supplement your mobile marketing. Your content should be relevant to your page and you should put anything interesting in there that will get people coming back. People are more motivated to purchase when they are engaged instead of just passively reading.
As you can see, most mobile marketing techniques share some fundamentals. They just vary in terms of technology and application. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.