If you are a business owner, many, if not most, of your customers have one or more social media accounts. If you run a business, then it will behoove you to establish a presence on the leading social networking sites. Find out which social sites your customers are on, and include them in your marketing mix. If not, you are missing out on finding new customers and building relationships.
Be careful if you are considering using a marketing company for social media. Many of these types of companies are fraudulent and scam business owners that are inexperienced in Internet marketing. They use a lot of fake social media accounts which were made by registration bots and/or utilizing proxy servers. Your ads will be seen by their fake accounts to ramp up the numbers, while you get no profit from your investment.
Be sure to tell all your customers that you are entering the world of social media marketing. Invite them to “like” your page, and encourage them to share your page with their friends. This will provide you with a fairly easy source of advertisement. Also, it provides a credible and reliable source, which is better than a simple promotion.
To maximize your social media marketing, place a social media widget on your site. If you place a widget on your website, others can use it to share your content. Also, a widget can allow readers to re-tweet or vote on your content right from your page.
Keep social network sites fresh and novel for your readers. Customers can easily lose interest in your product and service if you let too much time lapse between updates on social media sites. Dedicate a few days out of the week for updates.
When done properly, social networking sites can be a boon to your business. Social media marketing is effective for so many things, including talking to existing customers, gaining new customers and giving your business exposure that would be impossible through any offline means. Check out social media marketing, and you’ll soon see how much it can benefit you.