You have probably heard about and used Facebook, Twitter or Google +, but there are more sites and tools you can use. Although a lot of marketers see the potential in these sites, you’ll find that there are still a lot of businesses that haven’t even given it a shot. This article will provide you with a wealth of advice for building and maintaining your own social media marketing strategy.
Use hash tags to help people who are interested in a topic find your Twitter posts. This allows the most people possible to find your posts. For instance, you can share cooking tips and use such tags as #food and #cooking. This causes your tweets to be indexed and searchable, which means people who haven’t seen your feed might happen on it if they search for related content.
Creating a Youtube video that contains keywords that relate to your site can increase the likelihood that people will stumble on your site when they perform searches. Search engines often list videos near the top of the page, so even if your main site doesn’t rank on the first page of results, your video might. Put a link to your website in your video’s description.
Update all of your social media sites regularly to gain attention. Streams and profiles that are stagnant will be considered obsolete and outdated by visitors and search engines. As long as you’re continuing to be active, however, consistently linking to other people and posting new content, your sites are always going to appear fresh.
While even more of your competitors are using social media marketing, it is even more important to start using it yourself. By not using a social media platform in any business marketing plan, is really hurting your business in today’s world. If you have a business you should read this article to find out how to use SMM to win.