How long has it been since you last checked your email? If you are like everyone else, you probably check your email a few times each day. Email is the best way to keep in touch with your customers when running a successful business. Here is some advice on how to get started in e-mail marketing.
Don’t send unsolicited e-mail marketing messages out. Sending an unsolicited email is a mistake; people might start marking them as spam. In addition to having a negative effect on your reputation, this could also cause ISPs to block you.
Each email should have one clear message. If your email has too much information, clients will feel annoyed, bored or even overwhelmed. Develop one message, keep it reasonably short and to the point. Customers will be more likely to read, visit your site and buy, if they don’t have to sift through a lot of extra information.
Use A/B testing to test subject line variations. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Be sure to test different email formats. Any format you use should always include the newest and most important information at the top. However, it is important to experiment with different formats to see which ones are most effective. Continue to use the method that works best. This helps your customers form expectations about future emails and lets them easily find the information they’re looking for.
Stay consistent. Keep your company’s logo and the colors and style you use the same in every email. Make sure that the font you use is readable. After receiving a couple of emails, individuals will begin to recognize and pay attention to them. Branding is an important method to increase your business reputation.
Think of sending out emails as a way to stay connected to your customers. Put the tips from this article into action for your marketing needs, and see results in no time at all. Once you understand how to use email to your advantage, it will be easy to promote your company.