Email marketing is one of those subjects that makes people cringe when they hear others discussing it. However, if you arm yourself with the necessary knowledge, it can be an invaluable tool for growing your business.
If you are planning to follow-up with prospects, you need to consider adding an endorsement in the follow-up email. You could add something to the communication that conveys a message of immediate benefits. At the end, you can let them know that they can click on an included link to place an order.
Test all your included links to make sure they work before sending your email. Broken links rob your customers of the ability to make a purchase or learn more about your products, making the email useless to you and them. Your readers will also not take you seriously and stop opening your emails.
Branding must be kept consistent between all of your websites, accounts and marketing methods. Consistency is recognizable when dealing with every aspect of an email design. Sending emails that are completely different from one another can make it extremely hard to remember you.
After purchasing from your website, consider sending an email to your customer a few days or a week down the road to remind them of the other great items you sell. Also, offer them the chance to look around and ask questions about products or services. The ending of this email can say that your product has a guarantee to work for 30 days. Otherwise, they will get back a full refund of the purchase price.
Make your email subject lines witty, interesting and exciting. An enticing or catchy subject line, increases your chances it a potential customer reading the actual email. An email subject which looks to be spam or uninteresting will be passed over and deleted.
This article should have given you the knowledge you need to help you create a campaign which will help you reach your goals. Using this powerful advice can result in increased sales and increased profits for your business.