Many companies will engage in marketing via email campaigns and totally ignore the basic steps to doing it right. You want to deal with e-mail marketing in a certain way; you need to make sure your customers are satisfied and that they want to keep getting your messages. Keep reading to learn more about e-mail marketing etiquette.
Make sure to email only people you know. Sending emails to people who have never heard of you or what you have to sell is spam. They will try to remember if they have ever heard of you, and ask themselves why they should care about your products. If they decide not to bother unraveling this mystery, your email goes in the trash and your marketing efforts will have been a waste.
Proofread everything you send out through email. Correct any emails or newsletter problems you may have. Send yourself a test email before dispatching your messages to customers to ensure that the layout and formatting is correct. Also, check any links you include in the email to ensure they work.
Don’t contact people via email without permission. Most clients will simply look at them as spam and delete them right away. You could also violate your ISP’s policies by sending mass emails to consumers who do not want to receive them.
A double opt-in list is a great way to ensure that anyone who signs up for your list actually wants to be there. Although that may seem like overkill, it ensures that the individual truly wants your emails and reduces the likelihood that you will get in trouble for sending spam.
As said previously, business owners must use proper protocol with marketing via email. Treat your customers as you wish to be treated yourself and you’ll find that they buy from you time and time again. Use this advice to avoid annoying your happy customers.