More and more commerce is taking place online, so businesses need to know how to reach customers on the Internet. These online videos are a great resource for expanding your company’s reach. If you want to find out how to make a video to use as advertising, keep reading.
It is a good way to find out what customers want from you. You should ask customers to send you their questions about your products or on topics related to your industry and answer the best questions in a short weekly video. Offer deals or prizes to anyone whose question is answered in the video.
If you choose to share videos on YouTube, make use of its editing features. For example, you can annotate your video. You can thus share links, add more information or place coupon codes in the video package.
Don’t think that anyone is going to watch a 20 minute video. If you are taping a demo of your product, do it in 20 minutes or less. If you’re just updating folks, do it in 10 minutes or less.
Online promotion is simple through video marketing. How-tos are one great way to use videos to your advantage. Actually seeing it work for themselves can really help to boost your sales.
Content is not all of a video’s success. You are also responsible for promoting your own video to gain exposure. By promoting your videos, you can expect an increase in clickthroughs. You may have the most brilliant video on the Internet, but people must know it is there!
When you are trying to use a video to get people to buy something, make sure you include a link that will take them to a page where they can do so. It’s best if the link sits inside the player, but works in the description if that’s not an option. This way your link is always connected to your video, no matter where it ends up.
Isn’t online video an amazing tool? Using videos lets you connect with a worldwide audience of customers. Use what you learned here to make your video marketing efforts work for you.