When did you check your email last? Many people check their email twice a day, while others check even more. If you are a business owner, email can be a highly reliable way to make contact and maintain communications with your ideal customers. Here are just a few of the best tips for email marketing.
Your subject line should be limited to 60 characters or less. A lot of email clients will shorten anything that is longer than 60 characters. Some lack the ability to display anything larger. You should only need this many characters to grab your reader’s attention anyway.
Always celebrate subscriber birthdays if you have that data from your opt-in. Set up things so that happy birthday messages are automatically sent to readers on their big day. Throw in discounts, coupons or special offers when possible so that subscribers feel and have appreciation for your business.
Make your email subject lines witty, interesting and exciting. You have to get the subscribers’ attention, so that they want to find out what the email has to say. Empty, routine or “spammy” subject lines cause people to delete emails without bothering to open them.
Use strong subject lines. Keep in mind that the subject title is the first thing they see when they look in their inbox, and make your title something that is clever, unforgettable, and entices them to click. Half of the battle will be won, if you can get them to open the email.
Always write content that individuals will enjoy reading. You can easily write your message without lots of sales talk that will attract the spam filter. If you use fancy catch phrases and other deceiving methods like using the word “free,” you will not only aggravate your consumers, but the spam filters might grab it too.
Your opt-out link should yield immediate results. If you send emails over a week once they’ve opted out, it’ll look disrespectful to them.
You can build a more loyal customer base by customizing your emails. Take advantage of the opportunity to tell them about new discounts or special offers. Send them information on products that may interest them based on items they purchased in the past. Clients who already know that you are trustworthy have a higher likelihood of ordering from you again.
You can keep in contact with your customers using marketing via email. By using the tips from this article, you will see how effective e-mail marketing really is. Promoting your company can be simple when you use the power of email to reach out.