More and more people are using social networks. You may be surprised, in fact, as to how many of your existing customers are on these sites. You need to make sure your business is also on these sites. Discover which social media sites are of the most interest to your customers, and get your business branded on them immediately. WIthout it, you are missing opportunities to build deeper relationships with current customers, and to find new customers that may have never heard of your business before.
Put a “retweet” button on every blog post at the top. This makes it easier for people to talk about your blog on Twitter. It raises your potential audience dramatically.
If you use Twitter as a promotion means for your business, make certain you respond regularly to your followers. When people tag you in their tweets, you should thank them and thus introduce yourself further out in the web. If you do this, your followers will have a better opinion of you. This makes you seem human and not just some robotic business entity.
Talk about your social media progress in your content. For example, you could celebrate your 1,000th “Like” on your Facebook fan page by creating an article to commemorate it. You should take the time to thank your followers for their support, and discuss how social media has worked out for you. Many people will share this kind of article.
Combine social media and email marketing. Include a Facebook or a Twitter button at the bottom of your emails and explain that you will answer your customers’ questions personally on these websites. In addition, post a link on the registration page to get people to sign up for your newsletter.
Facebook is a great way to not only advertise but share the information that you have. If someone comments on one of your posts, something will appear in this person’s feed for all their friends to see. Interacting with your readers will increase your online exposure.
As you are now aware, there is significant marketing potential through social media. You can broaden your customer base while still engaging your existing clientele and boast about your wares to the world at large at the same time. Give social media marketing a try and see what it can do for you.