Do you know what video marketing is? Basically, it involves making videos and posting them online to help get a business or service known. Video marketing is easy, but you should know a few things before you get started. If you read this article, you can find out how to do video marketing.
You should split longer videos into two separate videos. Instead of releasing one long video, share smaller segments on a weekly basis to keep your audience interested.
When posting marketing videos on YouTube, be sure to moderate comments. A lot of people will read comments before they watch, and if the comments are bad then they might abandon any effort to learn more about your business. If you do not have the time to closely watch comments, it may be best to disallow comments on your videos.
Viewer’s attention span is low – 10 seconds. When you have them, they will watch your whole video. What can you do to keep their attention? The answer will depend on your intended audience and the sorts of things you want to talk about in your video.
To make your marketing videos appear more professional, invest in a tripod. The only time a shaky camera is good is in a horror film. It is best to use clear, smooth shots that highlight the product featured and the text that accompanies it. A lot of people will only watch a couple moments of a video to see if it is interesting.
Don’t let your video resemble a commercial. Repetitious sales promos will never create a strong viewing base, thus nullifying your efforts. There should always be new and creative content. You can focus on tips, Q & A sessions, product demos or informative pieces.
Once you have a number of comments on one video, make another. Take the the information you have gathered and hone your next video.
There isn’t a better way to start your video marketing strategy than to just begin creating videos! Do not be afraid to experiment and try out new things. After a few meetings, you can start to establish which ideas work well and which aren’t as effective. These tips can guide your strategy.