Successful article syndication campaigns are successful because the business person behind them has taken the time to learn the tricks of the trade before launching a campaign. This article is a shortcut to successful article advertising that gets rid of that pesky “trial and error” stuff.
Post all of your articles on your site so that you can benefit from the results of keyword searches for articles you have written. Traffic will increase and your site will be viewed as more relevant. Search engines want to find new content, and they’ll reward you for it.
Overuse of keywords is not a good idea. Using a keyword in excess of five times per article will send up a red flag to both your customers and the search engines. Prevent overusing keywords by using them fewer than five times per article, and you will find that your visitors respond better to your site.
Each article directory should have clear and established rules. There are different guidelines for submissions to different online directories.
As you write an article, be unique and stay true to your style. Your authenticity will shine through to the readers and draw them in for more. Try to make a point in a unique way.
It is best to keep your articles at 500 words or less, and use an attention getting introduction. The attention spans of online readers are notoriously poor, so it is important that you pull them in as quickly as possible. Once you’ve hooked your readers with your opening lines, you can always provide further explanatory information in the rest of your article.
Know your audience before beginning to write. If you want to be found on informal blogs, your articles need to be brief and casual. If you want to get it onto large, professional websites, include great content which can’t be found elsewhere.
You must choose an audience and target them when doing article promotion. When you have your audience in mind, you can make sure you provide content that will attract and interest them and keep your readers coming back for more.
Use this advice as a jumping off point. Utilize their discoveries to help you learn what to do, in order to successfully market articles.