Since there are a myriad of things to consider when promoting your business, when the time comes to initiate a mobile marketing strategy, you might wonder where to start. Here are some tips to help you on your way to mobile marketing success.
Put your customers first. At the heart of effect mobile marketing lies the ability to know the wants, needs and objectives of your clientele. If you are unable to determine what consumers want, you are unlikely to win their business. Find out more about your audience to answer their needs.
QR codes are efficient when your customers are particularly tech savvy. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. The QR code provides additional information to people that are interested in your business.
In the content area of your mobile marketing campaign, it’s important to keep the message short so it can be easily understood. Make sure your customer gets your message not just physically, but mentally as well, in the brief window of their attention that you get.
Examine what techniques your competitors are using via mobile marketing. Follow them on Facebook and Twitter. You need to set yourself apart from everyone else.
Avoid sending texts to consumers in the early morning or late evening. Regardless of how enthusiastic customers are about your products and services, and regardless of how appealing your text message content is, it is highly unlikely that a customer is going to be thrilled about receiving a text message while they are sleeping, or as soon as they wake up.
Though a variety of mobile marketing strategies exist, many are similar at their core. The main differences between particular techniques are really just methodology and technology. Research, coupled with common sense, is all you need to decide which one will be best for your business and budget.