You may have heard about video marketing but not be quite sure of what it is. Video marketing is about promoting a product or a service through videos. Whenever this form of marketing is properly used, it’s very effective at generating additional traffic to you. This article is filled with useful tips you need to know about before you get started.
Video marketing shouldn’t be scary. A tripod and a good quality camera are all you need in order to make your own videos. There are several things you can do on video including product demonstrations and talking about how the product in question is made.
You can edit your videos when they are placed on YouTube so you should use this to your advantage. This includes things like video annotations. This is great for sharing links, adding extra information about your product or providing a coupon code.
Don’t think that customers will watch really long videos. If you are using the video to perform a demonstration or step-by-step guide, give yourself as much time as possible, even up to 20 minutes, to ensure that you fit everything in. As a general rule, if you are advertising a deal or promotion, stay under ten minutes. You don’t want your viewers to get bored.
Optimize your videos. When you are making videos for several websites you should make titles and descriptions for every one. Also, add in your keywords. Include contact information as well, so customers can contact you easily.
When using video marketing, it’s important that you realize that your viewers likely have short attention spans. Therefore, you don’t have long to attract their attention. The initial 15 seconds are the make or break period. During this time, try to grab and hold their attention with a tantalizing teaser or an unexpected perspective. You want them to watch until the very end.
Working as part of a team can be a smart way to develop video content. You don’t need coworkers. You could use friends, family or your organizations. Put their names in the credits at the end of the video.
You should realize now that video marketing can help you reach a broad audience. By utilizing the advice from the above article, you can attract all kinds of customers all across the globe. When you plan your video marketing campaign, use the tips you’ve learned here.