Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Your first step should be focusing on building a database. Do not just add loads of numbers to your database. It is important to ask them for permission before you start. Gaining permission can easily be done by either a web form that they can fill out, or by agreeing to it via a simple code based text system.
Do not message your customers randomly. You should only message them with useful information. Nothing can kill a good mobile marketing program faster than unnecessarily contacting your customers with frequent messages. You are not your customers’ friend. When you contact them, they want to know about your products.
Cater to tech-savvy consumers by placing QR codes on every printed advertisement. That way, people using smart phones will be able to easily visit your web site for access to your special promotions or coupon offers. You should put the QR code everywhere: catalogs, brochures, posters, business cards, and any other printed materials you use. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
Any type of mobile platform, especially a standalone one, should have a home base available in order to guarantee success. Your strategies with mobile marketing should focus on getting people to and keeping people in your home base. Do not ever base everything completely on a mobile marketing campaign.
You can attract customers with savvy mobile marketing, but flooding people with useless messages can quickly turn them away. Create an effective mobile marketing strategy with the tips you just read, especially if you’re inexperienced with this field. Resulting in your efforts will be a larger clientele.