Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
The best place to begin is by creating a database. You should not however, add phone numbers to the database without authorization of the owner. Make sure you get your customers’ permission before you add anything. Ask your existing online customers to join your mobile database, and give them a coupon for referring friends.
Especially when it comes to your mobile website, you must remember that less is more. Using lengthy landing and product pages, with keyword-stuffed text that goes on and on, will not work well. Short and sweet is what you are going for. This is a fast-paced world, and time is money!
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For an unbiased opinion, hire a paid tester.
Send mobile marketing messages during normal business hours. You’ll risk annoying customers with this practice, even people who already like your products or services.
Mobile marketing is a great new way to market that’s very effective. More and more people get a smartphone every day and are doing more on those phones. The two options mentioned are both great ways to market your business. It is important to focus your marketing where your customers are.
Analyze the ups and downs of your first mobile marketing campaign before you launch a second one. Once you see some success, you need a measuring stick for your campaign’s longevity as opposed to just looking at sales numbers. To get a successful campaign, you should follow this formula and be able to build new ones.
It is very easy for your mobile marketing approach to backfire and annoy people. When you are just starting out with mobile marketing, take the time to learn all that you can and use these tips wisely. New customers and new business will be the likely result of your efforts.