More than likely you’ve been targeted by email marketing in the form of spam at some point. Email promoting campaigns allow businesses the opportunity to get their word out to both existing and prospective clientele through the email medium. Continue on for some great e-mail marketing tips.
You want to make sure that every client has chosen to receive your emails so they don’t feel like you are spamming them. If you don’t, clients may leave or complain about your spamming.
Test your subject line using two variations for the same email. Split your email list in half and send emails to the two groups of addresses using different subject lines. This allows you to determine which subject lines are successful and which ones are simply ignored.
Keep your style and format the same for each email you send out. Ensure that you’re always utilizing the same colors and logo of the company within your email. Use a legible, easy to read font. People will eventually recognize your layout and know right away that you are the sender. For a business to be successful, it needs to be instantly recognizable, especially when it comes to email promoting.
Prior to contacting customers through email, be sure to obtain their permission to do so. Most people just delete email that they have not requested. You might also discover you are violating your ISP policy when you send emails to people who did not want to receive them in the first place.
Avoid sending your marketing via email near holidays. Most people will be busy celebrating and will not check their emails until they go back to work. Of course, as always there are exceptions to this rule. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
Marketing by way of email is an everyday occurrence that pretty much everyone is used to by now. By using simple email messages, companies can market their products and services. Utilize the tips listed here and take advantage of this effective marketing opportunity.