Although you may believe that social media is a new concept, it actually is not. It is just now becoming a force to be reckoned with in the marketing world, however. The marketing world is constantly evolving, but read on for some basic approaches that stand the test of time.
To really increase your follower base on social media sites, you need to go beyond just selling products. Consider mixing in a few interesting stories, product reviews, or related external links. Hold giveaways, share photos, and ask your followers for feedback. Draw your readers in with engaging content. Practice product engagement rather than product placement. Rather than simply encouraging customers to purchase your product, show them how well it fits into their lifestyle, and why they should purchase it.
A social media storefront that is easy to use is one way you can effectively use social media marketing. Have an independent site that users can access, but also offer a more user-friendly store on sites like Facebook and Twitter. Diehard Facebook surfers roam the site at times, and might wind up browsing your array of goods and make a purchase, while never actually leaving Facebook. You don’t have to drag people over to your website, you can let them buy right on Facebook!
Interact with the customers as long as you can. In some circumstances, it may be helpful to comment on their blog posting or current Facebook status. Avoid posting on personal or private posts; instead, only post on updates or images that are relevant to your brand or products.
When you’re posting new content, tell your audience how well social marketing is working out for you. When you get a thousand Twitter followers, write an article. Be sure to offer thanks to those who have supported you along the way and discuss your experiences. This kind of article will spread very fast.
Facebook games can be a great way to attract attention. Design a unique game that is related to your company’s products and services. Some well-known companies have been able to leverage Facebook’s game functionality to create viral properties that attracted millions to their Facebook pages. If you can swing the expense, consider consulting with a game designer who can create an application that you can share on Facebook.
March to your own social media marketing drummer. Creating unique and accurate content will help you gain more followers. Implement what you’ve just learned, and you are sure to be successful. An excellent way to get your company known is by using social media.