Similar to other marketing strategies, succeeding with social media marketing requires being able to identify who your target audience is, which mediums you will use to communicate with them, and which products and services you will focus on. Once you know these things, you can move ahead with the previous advice.
Your business should have a blog, and it should be chock full of information that would be useful to your customers. Update your blog with information about promotions or sales your company has coming up. If you have any important news -new locations, change of hours, special closing, etc. be sure to include that information in your blog.
In order to achieve the best possible results, create links to tie everything together. Insert links onto your blog so that readers have the option of following you through Twitter, Facebook, or YouTube. On the profile you have for Twitter, have a URL leading to your Facebook and to your blog. By creating links between your different forms of social media, you increase your potential customer base.
Update your social media site often. Social network users have become used to regular updates, and a lack of updates could drive your customers away. Dedicate a few days out of the week for updates.
Your online storefront can become easier for your customers to use with effective social media tie-ins. Design a store on Facebook which can be readily accessed through your posts, as an addition to your independent site. Some people who spend a lot of time on Facebook could end up milling around your products for a bit and buying something without every having to leave the Facebook site. By doing this, the user will happily stay within Facebook, and you are not trying to wrestle their attention away from there.
These tips are only the beginning; stay on the lookout for more learning opportunities if you intend to become a better marketer and business owner. If you want your business to run smoothly and generate plenty of profits for you, mastering these fields is worth the effort it requires.