These days, every business needs video marketing in order to reach their potential. Video marketing can provide your business with a winning approach. Keep reading to learn how to create videos that your customers will love, leading to more profits for you!
Keep your marketing videos short and sweet. Most people don’t have the attention span to sit there waiting to get what they’re looking for. Longer subjects can be cut into a series of videos.
Keep your videos relatively short: no more than 10 or 20 minutes. If you want to show how to use your product, you can use around 20 minutes. If you are just talking directly with your clients, stay under 10 minutes.
When you produce video marketing content, do not get stuck on the production value of your content. Lofty production values do not always make the most beneficial videos, in terms of generating profit. Even large corporations, like Dell, have benefited from simple videos produced by single employees.
You have a small window of time to get attention from viewers. The 15 seconds that start your video must count. Provide something almost immediately that draws your viewers in.
Don’t stray from your topic. It can be easy to go off topic if you are not prepared. Develop an outline of your video before you start shooting it. Keep your videos focused and you will have success at video marketing.
Remember to use YouTube. Your video marketing content and campaign should start here. Video hosting is free. You’ll be on one of the most viewed websites on the planet. This means your video is out there to be seen here.
If the purpose of your video is getting someone to purchase a product or service you offer, then you need a working link they can use to buy it. This link should be inside your video player. This ensures it can’t be stripped from it.
Make life a little easier on yourself and try putting a video together for your business. These tips and a little creativity will go a long way. This business is your pride and joy, and your video must represent that. It might be the next “boom” for your business!