There are many things you should consider when starting your mobile marketing campaign which can make it overwhelming when figuring out where to start. Here are some tips to help you on your way to mobile marketing success.
Start by building a proper database. Don’t just add cell numbers to your marketing database via your mobile. It is important to ask them for permission before you start. This can be done either with a Web form or having the person text you with a given short code you gave them.
Do not pester your clientele with pointless messages. When messaging clients, make sure you have something interesting to say. Sending random messages to customers has been the downfall of many actual marketing campaigns. Customers like relevance, not jokes or other nonsense.
Have QR codes on your printed ads for the more tech-savvy consumers. This way, customers with smart phones can just scan the phone and get access to your website features. Print the QR codes on brochures, posters, catalogs and business cards. When a customer has a genuine interest in your service or product, it is possible for him or her to get more information right away when a QR code is in place.
Short and sweet is an important key when it comes to appealing to all of your consumers. They need to be able to quickly digest the message you want to convey.
When composing your mobile website copy, be succinct. It’s important not to have rambling pages that have a lot of fluff. Mobile marketing copy needs to be concise and clear.
There may be a variety of mobile marketing techniques, but they all share the same foundation. They do vary though, especially when it comes to the technology used to create them and their specific applications. Take a little time to do your research and test each idea out, then choose which will be best for your business.