When you set out to use marketing with email, you need to have the knowledge to do it the correct way. Avoiding the junk filter and ensuring your reader actually looks at the email is key, but what tricks can you use to ensure your email is effective? This article is the place to be if you want to learn more about marketing via email!
Utilize various resources and learn as much as you possibly can about the concept of marketing with email. Don’t just check online, but head to your local library or bookstore too. You could also consider attending local classes or workshops in your area for relevant local information.
Use A/B testing of your subject lines to test effectiveness. Split your mailing list into two parts at random. Send one version of your subject line to one half and another version to the other half. This will let you see which types of subject lines increase your open rates and, conversely, which types of subject lines get ignored in the inbox.
Try not to send out important emails on or around any major holidays. People are likely to be away from their offices and computers or just preoccupied with other matters. Of course, you should adapt this to your target audience. Some examples of this are occasion-specific campaigns such as Black Friday specials.
Use as few graphics as possible in your email marketing materials. Certain email programs will block email that is packed with graphics, so certain members of your audience might not even be able to access your information. If your email contains graphics, it is also much more likely that it will be sent to a junk folder instead of to a potential customer’s inbox.
The greater number of options that you provide to your customers, the greater effectiveness that you’ll experience with your email marketing attempts. It is a good idea to allow subscribers to select the quantity of emails they will receive, along with the frequency at which these emails are sent. Any information provided by the subscriber should also be at their discretion. People will feel comfortable if they are in control.
The hints above can transform your marketing campaign from useless spam to interesting mail, but you have to work at it. Apply them to any project you already have running, or use them to draft up a new campaign, and you’ll find the success you’ve wished for is achieved rapidly.