Have you used mobile marketing before? Have you mapped out your marketing strategy? Would you like to improve this plan if you do have one? Is your mobile marketing strategy working with or against your business? How can you tell if your plan is being effectively applied? If these are not questions that you are able to answer offhand, then read the article below.
You should make sure QR codes are on your printed ads to attract tech-savvy users. These codes make it easy for someone reading your ad to connect to your website and view your marketing materials on their mobile device. Make sure these codes are on the different printed material you provide. If a customer wants to know more about your business, a QR code is a way that they can do that instantly.
Write less but say more with the mobile content on your website. Your mobile site needs to be concise and pertinent, not full of lengthy, keyword stuffed product pages and landing pages. When you are dealing with mobile marketing, you should just keep it simple.
If you are not an expert on designing for a mobile audience, then by all means, hire one. Making an appealing and attractive mobile website can be difficult. For best results, it is best to outsource this task to someone who is qualified to do it.
To recruit testers, ask friends and family. Have them test your site out for simplicity, the effectiveness of your ads and other parts of your campaign. For an unbiased opinion, you could pay a tester.
Make sure you send text messages at reasonable times. No matter what you are offering, it is not worth the risk of upsetting a customer by waking them up.
Prior to implementing a new mobile marketing strategy, it is important to make sure that your current strategies are working effectively. Instead of measuring the success of the marketing by the number of new sales, look at the longevity of the campaign. Follow the formula for a long-term successful campaign to build a new one.
Are you more informed when it comes to mobile marketing? Do you have a new plan or a better plan now? Can you now use things that work with your business? Do you know how to properly apply your plan? With any luck, the tips above should have created better answers.