The time has come for you to make your own decisions regarding SEO. This may take some time, but the results will make it worthwhile. This article is going to teach you what you need to know.
Use keyword-friendly anchor text for links between pages on your website. Using the words “click here” is not going to help your search engine rankings because it is too generic. Using keywords as your anchor text is another way to earn brownie points with search engine spiders.
Header tags are quite important. They can be a bit too big sometimes, but use CSS and change their size. Search engines consider headers when ranking a website. Use the headers (H1 and H2) to emphasize important elements within your pages.
Make sure that you have a good description tag, so that search engines will direct your target customers to your website. While the tag is important, excessive length is a bad thing. Limit the tag to a concise 30 words. Never exceed 100 kilobytes on this sort of page.
You must research your keywords before attempting to optimize your site. Learn what keywords you should be focusing on as you put together your site’s content. If you find out what keywords will attract people you are winning. Be sure to highlight these keywords in order to build your site up in search engine rankings.
The more often you reuse content the less attention search engines will pay attention to it. This is sometimes done inadvertently. Repeating the exact same product description across multiple pages might just be a time-saver for you, but search engines cannot tell the difference between time-saving and spamming.
The above advice will be of great help when dealing with SEO. You might already know some of these things, but other tips are new or reaffirmation. Only by using what you have learned, can you hope to control your success.