Mobile marketing is one of the newest types of marketing, yet it actually incorporates elements of some of the oldest and well proven methods. Many of the same rules that apply to other kinds of marketing will apply to mobile marketing too. However, there are some noteworthy differences. This article presents some solid advice on getting the best from this brilliant advertising medium.
Send out a message about your big sale to your marketing list an hour or so before the sale begins. The only exception is if your sale is going to start early in the morning. Doing so reminds the clients that there is something interesting going on.
If you really want to mount a successful mobile marketing campaign, only send the best offers possible to users. In this manner you ensure that your customers do not tire of receiving your messages, and in fact are enthused when they see your offer extended.
If you make it possible and simple for your mobile marketing customers to forward or resend the message on to their friends, there is a good chance they would do it. Before you publish your promotions, assure they are easy to forward. If you give incentive to forward you will have even bigger returns on your mobile advertising investment.
Developing an application for mobile phones that offers useful information on your niche makes a great mobile marketing enhancement for your regular website. For example, many people like to download apps that have local information or tips. You can include links to your related products and services inside the app in order to generate more sales, or profit directly from selling the app itself.
Consider purchasing dedicated short codes rather than sharing codes. It can be expensive, up to 2k, but they will be yours. Eventually, people will learn your short code which they will link to your company. Using code sharing can cause legal issues, as well. You can get into trouble if your code sharing company does not follow rules.
Although it can sometimes be irritating, there is much potential when it comes to mobile marketing. Apply your mobile marketing efforts respectfully and consistently to get the best results. This approach will help you to gain new customers.