If you think that marketing via email is no longer an effective tool, you are mistaken! Other marketing methods have appeared and taken over marketing via email. New e-mail marketing strategies and methods are constantly being developed to keep the medium fresh. Read on for tips on how you can use marketing via email to grow your business.
Construct your email so that it sounds personal. As with many other types of marketing, people are more likely to respond if they feel a personal connection with you. Use your customer’s names in the emails that you send them, and thank them in a personal way. This will give them the impression that your business cares and can go a long way toward increasing sales.
Find out who your audience is and then target their wants and needs. After you have accumulated some readers, try to get them to pass the good news about you on to others. At the end of every email, provide a “subscribe” button and a “share” button so readers can pass along your information to friends. This method will have your list of email subscribers growing exponentially.
Ensure that every email address on your list has given explicit permission to receive emails from your business. Spam emails will diminish your credibility within your customer base. It could become bad enough that people decide not to buy from you at all and completely detach themselves from your company.
Limit yourself to sending only one email message each week. Your customers are likely busy people who receive several messages every day. If you are sending too many emails, people will get annoyed and block these messages or unsubscribe from your list.
Marketing emails that are important should not be sent out close to major holidays. People are normally not at work and are not spending time at their computers, so most likely they will not see your emails. This is not a hard rule and some holidays will require communications. For example, Black Friday or other occasion-specific specials may warrant an email sent on a holiday.
Use active and passive forms of feedback to improve your email-based campaigns. Active feedback is exactly what you would expect: asking reader opinions in the form of surveys or questionnaires. When you are considering passive feedback it will always be quite subtle, and usually even invisible to consumers. There are dozens of resources available to see which of your links are getting clicks.
As you can tell, the good old marketing email is still an effective tool for your business. The benefits and rewards of a well-organized marketing via email campaign are significant and proven. By making use of the preceding tips, you can enjoy some of those rewards yourself!