Marketing is something that every company needs to do, but not all companies use all marketing tools in a way that boosts their profits. One very effective marketing tool that can be neglected is a well-designed marketing with email campaign. This article contains some tips and advice to help you better utilize the power of email to market your business.
Don’t send out emails to people who don’t want them. Anyone who receives an email they didn’t ask for will get angry and is likely to report you for spamming them. That is detrimental to your reputation, but if some ISPs receive a lot of complaints about you sending unsolicited emails, your IP address may be blocked.
Promote special offers or limited time sales exclusively through email as a way of fostering excitement in your customers to be receiving your emails. This is an marketing via email method that makes your subscribers feel like receiving your emails is beneficial to them, and will encourage them to get friends to sign up as well. As a matter of fact, referral programs are great ways to grow your email base at the same time you are growing your customer base.
In order to ensure that every single customer on your list has given their permission for you to email them, you should have customers opt-in to your list twice before you send the first email. This will protect you from spam complaints, possibly saving your website from being shut down by your host over reports that you’re sending out unsolicited email.
Avoid sending out important marketing messages too close to major holidays. This is because people are usually out of their office and not next to their computers, so they won’t notice your emails. There are obviously exceptions to this rule. For example, if you’re having a holiday sale, especially a Black Friday sale, you might want to send an email over the holiday.
Branding your business is essential, and it should be incorporated in your e-mail marketing endeavors, as well. For this reason, it is worth designing a template that contains your logo, standard color scheme, and fonts that appear in your other marketing materials, such as your website. This will instantly let your reader know that the email came from your company.
By using the power of email, you can make your marketing efforts more efficient and successful. You’ll be able to use this method to build your business, increase your profits and reach customers you never would have otherwise. Use what you’ve learned in the above tips and your bottom line will thank you for it.