In a constantly changing, hyper-competitive world, leadership is more important than ever. Yet few people have what it takes to inspire, develop, and guide others. In this presentation, Robin Sharma shares the leadership lessons that he gives to clients such as Nike, Microsoft, and NASA.
Made to Stick: Why Some Ideas Survive and Others Die by Chip Heath
Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”
Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”
In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.
Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick.
In the 1970s Dolly Freed lived of the land dirt cheap and plum easy. Living in their own house on a half-acre lot outside of Philadelphia for almost five years, Dolly and her father produced their own food and drink and spent roughly $700 each per year. Thirty years later Dolly Freed’s Possum Living is as fascinating and pertinent as it was in 1978. Tin House is reissuing the survivalist classic with a foreword by David Gates and an afterword by the author. After discussing reasons why you should or shouldn’t give up your job, Possum Living gives you details about the cheapest ways with the best results to buy and maintain your home, dress well, cope with the law, stay healthy, and keep up a middle-class facade — whether you live in the city, in the suburbs, or in a small town. In a delightful, straightforward style Dolly Freed explains how to be lazy, proud, miserly, and honest, live well and enjoy leisure. She shares her knowledge for what you doneed — your own home, for example — and what you don’t need — such as doctors, lawyers, and insurance. Through her own example, Dolly hopes to inspire you to do some independent thinking about how economics affect the course of your life now and may do so in the coming “age of shortages.” If you ever wondered what it would be like to be in greater control of your own life, Possum Living will show you — and help you do it for yourself.
How anyone can be more effective with less effort by learning how to identify and leverage the 80/20 principle–the well-known, unpublicized secret that 80 percent of all our results in business and in life stem from a mere 20 percent of our efforts.
The 80/20 principle is one of the great secrets of highly effective people and organizations.
Did you know, for example, that 20 percent of customers account for 80 percent of revenues? That 20 percent of our time accounts for 80 percent of the work we accomplish? The 80/20 Principle shows how we can achieve much more with much less effort, time, and resources, simply by identifying and focusing our efforts on the 20 percent that really counts. Although the 80/20 principle has long influenced today’s business world, author Richard Koch reveals how the principle works and shows how we can use it in a systematic and practical way to vastly increase our effectiveness, and improve our careers and our companies.
The unspoken corollary to the 80/20 principle is that little of what we spend our time on actually counts. But by concentrating on those things that do, we can unlock the enormous potential of the magic 20 percent, and transform our effectiveness in our jobs, our careers, our businesses, and our lives.
A practical approach to creating wealth-based on the established principles of ancient Jewish wisdom-made accessible to people of all backgrounds. The ups and downs of the economy prove Rabbi Daniel Lapin’s famous principle that the more things change, the more we need to depend upon the things that never change. There’s no better source for both practical and spiritual financial wisdom than the time-tested knowledge found in the ancient Jewish faith and its culture.
In Thou Shall Prosper, Lapin offers a practical approach to creating wealth based on the established principles of ancient Jewish wisdom. This book details the 10 permanent principles that never change, the ten commandments of making money if you will, and explores the economic and philosophic vision of business that has been part of Jewish culture for centuries. The book’s focus is on making accessible to individuals of all backgrounds, the timeless truths that Jews have used for centuries to excel in business. This book:
Outlines 10 fundamental “commandments” relating to business and money
Includes insights that will increase your potential for creating wealth, no matter what your faith or background may be
Blends contemporary business stories and Lapin’s own business experiences with the wisdom of the Torah and Talmudic prescriptions
This Second Edition provides new examples, especially of Internet-related business opportunities. In addition, each chapter highlights specific action steps that can lead to wealth opportunities in both difficult economic times and periods of prosperity.