How to Create Uncontested Market Space and Make Competition Irrelevant… what a great subtitle! What business owner would not want to know how to remove marketplace competition? Even if you only are introduced to the concept of a “Blue Ocean”, this book would prove to be well worth the read.
Most of us “business owners” operate in spaces that are crowded… filled with competitors. On the surface, the Blue Ocean Strategy focuses on creating a new product or service which is new and/or innovations so great that the business finds itself in a position of not having any competition – from what I understand.
Be encouraged… if, like me, you are not sure that you will be able to create a Blue Ocean through creating a entire new or innovations of the current product/service you offer – consider the strategy of improving the way in-which you deliver those products or services. By increasing the level of customer satisfaction you are able to deliver, you may find / make your own Blue Ocean. Good Luck!
Publisher’s Summary: Written by the business world’s new gurus, Blue Ocean Strategy continues to challenge everything you thought you knew about competing in today’s crowded market place. Based on a study of 150 strategic moves spanning more than a hundred years and thirty industries, authors W. Chan Kim and Renee Mauborgne argue that lasting success comes from creating ‘blue oceans’: untapped new market spaces ripe from growth. And the business world has caught on – companies around the world are skipping the bloody red oceans of rivals and creating their very own blue oceans.
Based on a study of 150 strategic moves, spanning more than 100 years and 30 industries, they provide a systematic approach that every company can use to render rivals obsolete and unleash new demand:
- Reconstruct market boundaries
- Focus on the big picture
- Reach beyond existing demand
- Get the strategic sequence right
- Overcome organizational hurdles
- Build execution into strategy
With over one million copies sold world wide, Blue Ocean Strategy is quickly reaching “must read” status among smart business readers. Have you caught the wave?