The golden rule of marketing with email is to send information to people who want to receive your information. The best way to lose your customers is to send them emails they are not expecting. The article below has some helpful tips to help you grow your list.
Make every effort to strike a personal tone in your emails. If you send emails which the reader identifies with, they will be more apt to buy from your company. One way to project a friendly tone is to include the reasons they signed up for your emails, if you know what those are.
Identify and appeal to your audience. After you have established a small reader base, try to get them to spread the word to their friends. Always include a subscribe link in your email; hopefully people will pass it on to their friends who might have an interest in what you have to offer. By doing this, your viewer base will grow.
Proofread everything you send out through email. Be certain that anything you send out is grammatically correct. Before sending out messages, make sure the email layout is easy to use as well as nice to look at. In addition, if links are included in your email, ensure that they work properly by testing them.
Be consistent with your email layouts. Use your logo and a standard color scheme in each email you send. Use a standard, easy-to-read font. By doing this, you begin to create brand recognition, and customers will look forward to your next message. In email marketing, familiarity is a key aspect.
Do not send emails to random addresses or people who have not authorized you to do so. All unrequested emails are spam, whether or not that was the intention of the sender. It may even violate your ISP’s policy by doing so.
Limit your email communications to once a week. Chances are, your customers receive a ton of email everyday, just like you. By bombarding them with multiple emails, they may quickly begin to disregard your messages without even reading them.
Make sure you have a clear, unsubscribe button. Never fail to give your customers this unsubscribe link, and you should never bury this link within the text that makes it difficult to be located. It is important that your customers feel in control and that they aren’t being forced into anything.
Now you understand why it is so important to only send email to willing subscribers. Bothering customers with unwanted email will only result in complaints and lost business. Use this advice so that your email marketing campaign will be as effective as possible.