It’s not hard to market through videos online, but you do need to know what you’re doing. If you want to promote your business to this generation in a relevant way, making the investment in a serious video marketing strategy is a wise choice. This article contains a number of helpful tips to help your get started with a video marketing campaign. Read on.
It is better to make your videos too short, leaving the viewer wanting more, than to make them too long. Many people have shorter attention spans and wish to obtain the information they need quickly. Should you require a longer, more detailed video, it may be best to divide it into segments. For example, a 20-minute video could be split into four separate videos of five minutes each.
Most people will not want to watch videos that are more than 20 minutes long. If you’re showing off a product and how to use it, it can take you over 20 minutes, and that is no problem. When you’re just chatting about your business, products or a sale, keep your video to less than five minutes.
Place a screen capture of your company’s website in your videos. That way, visitors can see the way you have organized your site. Screenshots can also be useful in how-to videos. Simply figure out how to save your screenshots and splice them into the videos using your editing software.
Working together with a team can generate great content for video marketing. You don’t need coworkers. You could use friends, family or your organizations. Just be sure to give credit where credit is due. People love to see their name in print.
As was mentioned in the beginning of this article, there is no greater way to connect to your target audience than through video marketing. The information that you have just read should help you as you consider how to best use video in marketing your company. Use your new knowledge and include it in your next marketing campaign.