Marketing via email began almost as soon as the Internet was created. While there are spam filters and programs that block unwanted messages from a person’s inbox, a successful email marketing campaign will benefit both the recipient as well as the sender. Continue reading to find some simple ideas to ensure people want to read the emails you send.
Use A/B testing to test subject line variations. Create an email with two separate subject lines. Send an email with the first subject line to half of your list, and an email with the second subject line to the other half of your list. You will be able to see which subject lines encourage people to open your emails and which ones you should avoid.
Be sure you have good content in your emails and that it isn’t all a marketing pitch. Provide your customers with articles and things they cannot get from your website. Including offers that only readers can get are also much appreciated. Don’t forget to send out emails that aren’t directly marketing related. Holidays, birthdays and other special occasions also warrant emails.
You usually don’t want to send emails around major holidays. People are often not at work and are busy with families, not checking their emails. Keep in mind that there could be exceptions to this. Such exceptions may include emails with Black Friday promotions or other messages that are centered around a specific holiday.
Utilize the least amount of graphics in your email as you can without making it look bland. There are several email programs that will block graphics, and if your emails are image-heavy, some of your readers will not be able to see them. Too many graphics can also trigger the junk mail filter present in email programs, preventing your message from ever being seen.
As you can see from the article above, if the e-mail marketing message is done correctly, the viewer is not even aware you are trying to sell them something. When you offer valuable services to your customers, they will anxiously anticipate reading the messages that you send out. This is beneficial to more than just your brand. It also might bring you customers who are more than willing to purchase your products and offerings. Use the information you have learned in this article, and you will be running a successful e-mail marketing campaign in no time.