Be certain you send correspondence only to those eager to receive it. Emailing random people is considered spam and could get you in trouble with your ISP or web host. They’ll wonder whether they are interesting in what you are selling or not. It’s likely that they’ll just delete your email, which simply wasted your precious time.
If you plan to use emails as a marketing tool, you must first gain permission from each customer you would like to include in your campaign. If you don’t get permission first, you may get lots of spam complaints and even lose otherwise loyal customers.
Keep in mind that the ultimate goal of your email promoting campaigns is selling your products or services. Each of your emails needs to entice your reader into buying. Use your emails to tell people about new products, remind them of existing products, or offer a special deal or discount.
Always have a link for people to easily unsubscribe or opt out of your email list. Make it easy to find so that people feel comfortable about receiving your emails. All of your users should feel as if they have a choice, without feeling pressure from you.
Enhance your marketing with email campaigns with both active and passive feedback. Active feedback is obvious: ask for suggestions and opinions from your readers. Passive feedback is generally not seen by the readers. There are many tools and software programs available that will tell you the links that get the most attention.
You should not use images to convey your most important information. Most email clients today, especially web-based ones, will not properly display these images. If the images do not display automatically, you messages can be unreadable. Use clear, plain text to convey the most important information, and use descriptive alt tags for any images that you include.
Take advantage of the call to action technique in your emails. Subscribers should be aware of what you would like them to do, because you tell them flat out. Make any links obvious, and include instructions on their use. You may repeat those sections by putting them in the beginning and the end of a message.